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Case Study

3M

Achieving meaningful results across an entire organisation

This Dow Jones Global Top 50 innovation and manufacturing company was undertaking a large-scale
re-organisation of systems, technology, processes and structure across Western Europe. Unprecedented
levels of change were being experienced at all levels of the organisation and this was creating higher levels of
stress and disengagement than ever before.

The key objective of the training was to help employees to sustain high performance, whilst safeguarding
their wellbeing through change. Our approach was designed to maximise results for a minimum amount
of time spent out of the office. We achieved this through:

  • Focusing only on the most evidence-based interventions;
  •  Delivery by experienced psychologists who understood 3M’s culture in depth;
  • Creating a common language around metaphors such as the ‘wobbly line’, ‘mind traps’ and ‘marginal
    gains’. This helped embed learning and ensure that the training could live on as part of organisational
    language.
  • We encouraged teams to share their progress with a ’21-day challenge’, helping to generate better
    commitment, as well as positive word of mouth.
  • We produced additional support and materials to help senior managers sustain the impact that the training had produced.

 The programme was trialled with senior leaders first (including the European top team), and then ‘Building Personal Resilience’ training was offered to all employees across Western Europe including leaders, supervisors, front line employees and manufacturing workers (> 10,000 employees in 12 countries). Delivery was in four different languages (English, French, German and Italian);

Research by Cognacity and Kingston Business School showed that the training delivered improvements to a
number of outcomes, particularly in the field of wellbeing and psychological health.

We were able to demonstrate significant differences in attendees’ mental health and wellbeing before and after
the workshops (see below). In addition, we were able to show significant differences between the active group
and the waitlist control group, suggesting that it was the training itself that had the impact.

Those attending training showed statistically significant:

  • Reductions in burnout risk
  • Improvements to psychological flexibility
  • Improvements to resilience
  • Improvements to task performance

Psychometric Results

The impact of our programme was measured using a variation of psychometric measures. These results analyse each attendee’s psychological features and work-related stress. The Shortened Resilience Scale (SRS) questionnaire was completed by 507 attendees. To assess the effectiveness of our programmes we compared the respective risk-levels of attendees before the workshop and after having completed the 21-day behavioural challenge.

Results by Workshop

A. MENTAL HEALTH

We used the General Health Questionnaire (12-item version) to measure the mental health and wellbeing of BDO’s attendees and then compared this data against the general population and the corporate client norm. This measure identifies the presence of a common mental health disorder (CMHD). Examples of CMHDs include anxiety disorders and mood disorders.

The risk of 3M attendees developing a common mental health problem decreased by 32% (measured 4 weeks after the training).

B. RESILIENCE

To measure an individual’s resilience, we used a six-item measure called the ‘Brief Resilience Scale’. Responses to these questions indicate an individual’s perception of their ability to bounce back from stress. Resilient individuals can recover from stressful experiences quickly and efficiently.

After attending a resilience workshop with Cognacity, 20% of 3M attendees improved their resilience levels from ‘low’ to ‘high’ resilience.

C. EMOTIONAL EXHAUSTION

Burnout is a psychological state when someone is chronically exhausted and overwhelmed with work, to the extent that they are beginning to disengage. We measured the risk of experiencing burnout with a shortened version of ‘Maslach’s Burnout Inventory’, in this section we’re discussing ‘Emotional Exhaustion’.

After attending the number of attendees suffering from emotional exhaustion decreased by 7% (4 weeks post training). 

Report produced by Dr Rob Archer, Director at Cognacity.  If you have any further questions about this report, please get in touch with Rob by email: r.archer@cognacity.co.uk

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